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Optimization

A/B testing, perf profiling, and conversion improvements run as a loop. Hypothesis to result in two weeks.

+14%Conv lift
p<0.01Sig.
12Tests / mo
2 wksCycle
Included · 04 Deliverables

What ships with optimization.

Every engagement is scoped to fit, but these are the consistent building blocks across recent optimization projects.

01
Hypothesis backlog
Ranked by impact × confidence × effort.
02
Experiment platform
Statsig, GrowthBook, or a hand-rolled flagging layer.
03
Perf budget
Set, measured, and enforced in CI.
04
Loop report
Win/lose/iterate, every two weeks.
Cadence · Standard timeline

How the work moves.

A representative rhythm. We compress or extend depending on scope, complexity, and team availability.

Day 0
Audit + hypotheses
Week 1
Build + ship test
Week 2
Read results
Loop
Iterate, iterate, iterate

What you
can expect.

H1 · ICE 84 H2 · ICE 62 H3 · ICE 48 H4 · ICE 31 01 · BACKLOG
Day 0

Audit and hypothesis backlog ranked by impact × confidence × effort. We start where the leverage is.

A B 02 · TEST
Week 1 → 2

Build, ship, and read the first test. Statistical literacy included in the report.

+14% CYCLE 03 · LOOP
Loop

Two-week cadence. Win, lose, iterate — every cycle. Gains compound.

Pricing · 03 Engagements

Pick a cadence.

Fixed-scope tiers below. For anything that doesn't fit, we'll scope a custom engagement against your goals.

Sprint

1 experiment cycle

$1.9k
Choose Sprint
Most chosen
Loop

2 tests / week · monthly

$4.4k/mo
Choose Loop
Quarterly

Full team integration

Let's talk
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Ready to start
optimization?

Drop a note and we'll reply within 24h with scope, ballpark, and the next step.